4 Tips for Public Speaking: Why Feedback Is So Important To Your Sales

One of the best public speaking tips I can give you is this  . . .

. . .  always seek feedback!

Remember, when you’re speaking in public, either on stage or during a presentation, the aim is to not just to educate but also to leverage your time and bring in extra sales for your business. Selling 1:100 is much more powerful than selling 1:1 . . .which is why getting feedback on your performance can make all the difference to your bottom line profits.

Therefore, feedback is one of the most vital tools that you have at your disposal. You to have to test and measure everything you do. So, as a business owner, you need to measure every promotion you do. As a speaker, you need to measure every offer that you make. The proof is in the measure of your results.

Feedback on your performance can be measured in the following 4 ways:

1. Money:

The most important measure is from a financial perspective. If you seek out feedback on your presentation you can increase your sales conversion rate from a public speaking engagement.

For example, by seeking the appropriate feedback, instead of closing, say, 30% you may increase your conversion to 35% or 40%. Increasing your conversions means bringing in more money. Thus, your business is more profitable and everybody’s happy.

2. Increasing your memorability:

To be memorable is to increase the impact you make on people’s hearts and minds. Seek feedback on your public speaking skills from your audience about how much they enjoyed your presentation, whether it was easy to digest, and what they remember most.

If they remember you and they love your information then they’ll go out and tell their friends about you. This may lead to a purchase down the road. So it is really important that you’ll always be looking to increase your public speaking skills from an entertainment and education perspective as well.

3. Rapport :

Here’s another great sales tip – increase your level of trust and responsiveness you have with your audience. The level to which your audience wants to be involved is a measure of how they are responding to your presentation. The more rapport you have with people, the more profitable your business will be and the more sales you’ll make.

4. Be Real:

This one is the sales tip overlooked and most important. I believe feedback is widely important because it keeps your feet on the ground. Be open and aware. It keeps bathing you in humility. It’s very easy to lap up the accolades. But you are human. So you do need to keep your feet on the ground and your heart in the right place. I think feedback is a very vital part in keeping one humble.

So remember, feedback is in the form of:

Your conversion rate = $$

• How you affect the hearts and minds of your audience

• Your rapport with your audience

• Be Real

Now It’s Your Turn!

So this week, why not seek feedback on your presentation. If you don’t have any presentations scheduled, maybe deliver it in front of a colleague or friend, or record it so you can listen to yourself back. Feedback is the most powerful public speaking and sales tip I can give you. Be open enough to receive it.

How To Use Public Speaking To Create Sales

Did you know the one secret ingredient that can make or break an effective and profitable presentation?

Luckily it’s an ingredient all of us have but sadly not of all us use effectively.

What is that ingredient?!

It’s your voice!

Take a moment now to recognize the power that your voice has to impact another human being. Now take another moment to see how your voice can also help create emotional change in another human.

And what happens when we create change in another?

It can lead to transformation and as such, this can generate more sales if your product or service assists in that journey.

The 3 keys to using your voice dramatically

Creating emotion with the intention of making sales from speaking has a few key elements that cannot be missed.

These are:

  1. Awareness
  2. Intention
  3. Vocal strength and flexibility
    1. Awareness

      It has been said that the words that we choose are only 7% of the message that we communicate. 38% of our message is due to our tonality, and 55% of it is due to our physiology, our physical action.
      So over a third of your outcome depends on your voice.

      Create awareness of your own voice and use it dramatically.

      Listen to how you use your voice, listen to the vocal range that you have.

      Start to listen to other people’s voices, how they use them, and then start to bring awareness to the extremes that you use in your own voice. Do you have extremes or is it all flat lining?

      You will make more sales from stage AND make it easier to listen to you if you can work on your voice variation.

    2. Set the intention

      These are the intentions you will want to set if you want to make more sales from stage:

      • That you will start to expand your vocal range
      • You will create moods with your voice
      • You will carry your confidence in your voice
      • And that your voice will take people on an emotional journey.

 

  1. Vocal Strength and Flexibility

    If you start to learn how to use your voice in a powerful manner, then you’ll find that it will be more powerful for longer, and you will be able to preserve and conserve your voice. You want to use your voice in such a way that it touches the hearts and minds of the people in your audience and thus create more sales from speaking.

Don’t Be Just Comfortable . . . Be Memorable!

If you’re committed to becoming, not just a profitable speaker, but also a memorable speaker, then the next step is to get masterful with your voice.

Be the sort of person that when people leave the room they continue to talk about you, not just because of your content, but because of your style, your charisma and your ability to take them on an emotional journey.

And be the sort of speaker that makes massive money from stage!

So, What’s Next?

Well, my suggestion is for you go to have a little bit of fun this week . . . and go see a high drama movie. Here’s an opportunity for you to listen to the way these highly trained actors use their voice to create mood. Notice the high, the loud, the soft, notice the pace changes, notice the volume changes.

So I want you to spend the whole time listening to people with a new intention and then see how you can utilize this in your next speaking gig to make more sales.

And remember, have fun!

The Truth About Those New Year Goals . . .

It’s the start of a new year and time to dust off our new year’s resolutions for yet another year…

Or is it?

I don’t know about you, but I’ve read countless articles and emails in the past week all advising me how to create the perfect new year goals and yet none of them seem to resonate with me.

Why is this?

Well, in part because we each respond differently to advice and so what might work for someone else might not necessarily work for another. But, I sense it’s deeper than that – at least for me – and maybe for you too.

All of the messages I read about setting new year’s resolutions miss one key part. . .what if we don’t know what we want?

That’s why in today’s blog post I want to talk about HOW to reconnect with what you really want and therefore how to set some new year goals with a difference.

The best way to get back in get back in touch with your heartfelt dreams and so create your ideal lifestyle, is to re-connect to yourself again.

Here’s a challenge for you to get you reconnected (and remember just because we’re almost 2 weeks into the new year doesn’t mean it’s too late!) I want you to spend the next 7 days connecting with your Self with the purpose of finding out what you really want. If you know what you really want, try this anyway, because you might get even more clarity or fresh insight into your goals.

The process of reconnection is easy. You can do this with morning pages (stream of consciousness writing), meditation, daily walks in nature, swimming in the ocean, yoga, basically anything which is YOU connecting to YOUR soul.

The idea is that you are giving your higher Self (divine essence, soul, inner you – however you call it) the opportunity to speak and be heard about what it wants in life.

What usually happens for me is that my ego wants one thing (related to safety and something logical) but the deeper part me wants something else and when I’ve followed that something else – that’s been my path to happiness however absurd or crazy it sounded like! Quite often your deepest dream is connected in some way to your life purpose so don’t even try to make sense of it and rationalise it.

So when you have heard what your soul wants to say (and often the answers surprise us!) don’t discard it straight away. It might be something completely left-field but allow yourself to sit with it a while.

Perhaps starting a family came out top and you hadn’t even considered this. Or maybe it was breaking through a financial barrier – perhaps the 100k mark – even though you have no idea how. Or maybe it was professional, for example, putting on your own speaking event – but you have never spoken before!

Just because you have never done them before or you have no idea HOW to make them happen, don’t panic. This is what YOU most deeply want and the most important part is already done – being honest about it.

The next step is making it come to fruition and again, there are as many strategies as there are stars in the skies so I’ll keep my advice simple and clear:

  • Trust
  • When your soul has spoken, there are a million and one things you can do to move toward your goal – plan, invest in a program, get healing/coaching/mentoring to take away limiting beliefs, take clear and specific action etc
  • But the biggest tip of all is to trust the voice of your soul. For example, if your dream is to meet your ideal man or woman this year, then take the necessary action but also trust in the outcome. Remember, ‘to realise one’s destiny is a person’s only real obligation.’

May your dreams come true this year.

Christmas is a time for giving and what better gift than the gift of life.

With Christmas just around the corner, I wanted to take a moment from the normal hustle and bustle of Christmas gift shopping or decorating the tree, to remind us all that there’s always time to give just one more gift to one more person.  Maybe that gift could be the gift of life.  Have you registered as an Organ donor yet?  Here’s why you should:

T’s story:

save-5Until two years ago T had led a busy, normal life. She had been running her own business for ten years and become very successful in her field. In January 2010, the life she knew was changed in an instant.

T was diagnosed with two serious lung diseases… “Organising Fibrosing Pneumonia” and “Idiopathic Pleuroparenchymal Fibroelastosis”. As a result of these conditions, her lungs will deteriorate… making breathing more and more difficult… and a lung transplant will become her only chance of survival.

On diagnosis, T chose to take positive action and rather than letting these conditions define her, she has committed to making a difference to the lives of many in the precious time she has left on this earth.

She now devotes her time to speaking to groups about her campaign… “Save5”… with which she hopes to encourage 10,000 new people to join the Organ Donor Register. So far through T’s efforts, 4,202 people have signed up.

How can you help?

Although Greg and I have registered, I understand that committing to registering as an organ donor is a very personal choice. But if you choose to register, you could make a huge difference to five families should your life tragically end.

I’d like to personally invite you to visit T’s website, read her story and take a few minutes today to consider whether you feel able to register as an organ donor.

If you already registered some time ago, your registration may no longer be valid so please do hop over here and check if you’re still classified as a registered donor.

As a registered donor you could save five lives on your death… hence the name of T’s campaign “Save5”.

If after reading T’s story, you make the decision to register as an organ donor… thank you. Please don’t forget to send T a message if you have registered as a result of reading this blog so she can add your name to her tally of new registrants… it is important that she can see the difference she is making so please do drop her a line if you have taken this step.

Death is taboo and very few people openly discuss what happens when you die… which in turn breeds fear around registering as an organ donor. It’s important to understand that registering does not automatically guarantee you will be able to donate your organs.

Statistically, you are far more likely to need a transplant yourself than ever becoming an actual donor.

You see, it is important that more people register so that those whose lives depend on a transplant have a chance of receiving one. We never know if the life of a loved one may suddenly depend on a transplant… if it can happen to T, it can happen to anyone.

If you feel you’d like to register but have concerns, please do get in touch with T so she can answer any questions to allay your fears. If you are not based in the UK, your registration is still vitally needed so if you’d like to participate, please check how your country accepts registrations.

T-picI urge you to take some time to read T’s story today… she is a real inspiration and has so much positive energy and warmth that I was deeply touched by her story and amazing spirit. She has accepted that she may never receive the transplant she needs but her life purpose is to help save the lives of as many others as possible.

To quote directly from T;

“I now know why I have these diseases… if I hadn’t have been diagnosed, Save5 would not exist and I would not have this chance to transform so many lives!”

Wow. What a beautiful perspective.

If T’s story has touched you too, please share this post widely with your community… let’s see what we can do to help Save5 reach their milestone of 10,000 new registrations in T’s lifetime.

 ***********UPDATE***********
Since publishing this post we have received word that T sadly passed away this week. Unfortunately no suitable donor organs were available in time to save her. Our thoughts and prayers go out to her family and friends at this very sad time.
Please do take the time to pause and spare a thought for T and the many other people currently waiting for an organ donation. You can help by registering as an organ donor here in the UK, or here in Australia.
*******************************

4 Common Myths Around Speaking From Stage

Hi there.  I’ve been speaking from stage for around 11 years now and within that time I’ve seen some very strange myths about speakers.

Today, I’m going to dive into them and dismantle them one by one!

Here are four common, and untrue myths.

Myth #1: You have to be educated to become a public speaker.

Although education is a great asset, it is not a requirement to start a speaking career. Although a high educational qualification may appeal to some buyers it all depends on your niche. If your market is highly academic and scholarly, then a good educational background can pull interest from buyers.

On the other hand, most of the market does not demand a highly educated speaker. A lot of speakers do not have college degrees but still earn hefty amounts of money from bookings and selling from stage. In some niches, blue collar speakers with little or no education may possess more mass appeal because the audiences can relate to them. It all depends on the topics and the chosen niche.

Sometimes, to motivate people, a speaker must show that they are human and a lack of higher educati

common myths around speaking from stage

on may do just that. A speaker can show the audience that even though they are not college educated they have achieved professional and financial success. It is an inspiring premise.

Myth #2: You have to possess the gift of speaking in order to stand up in front of people to speak.

Public speaking is a skill and just like any skill, it can be developed and practiced. There are formulas that anyone can use to create great speeches. All you need is a message and the willingness to deliver that message to your audience. After a few tweaks, revisions, and rehearsals; you can present a knockout speech even without the possessing the “gift of speech”.

Technique and practice are the key factors in improving public speaking skills. If someone dedicates himself or herself enough, anybody can be great.

I highly recommend you grab a copy of my book if you haven’t yet to help you on this one!

www.presentationprofitsblueprint.com

 

Myth #3: You have to be different or change who you are to speak.

Many people will often say that a career in public speaking will make you fake, somewhat pretentious and change your personality.

If this is the case, public speaking seems like very hard work but in reality, you do not have to change in order to become a speaker. Great speakers are individuals who stay true to their characters, including their weaknesses and idiosyncrasies. It makes them human.

Your authenticity is your best asset!

 

Myth #4: You have to work hard to be a public speaker.

This can be rather subjective. Yes, it can be hard work if your heart is not into it. Any endeavor without passion is not an easy task. However, if you are really committed to the career and loving it, it won’t matter, will it?

Moreover, once you get the hang of it public speaking will come naturally to you.

 I love speaking- and when you love it- it’s easy. 

 
As Katharine Graham, the first female CEO of a Fortune 500 company said ‘To do what you love and feel that it matters.  How could anything be more fun?’

15 Ways to Increased Motivation!

We all have days where we struggle to stay motivated, especially if you’re working on a large or long-term project. It’s even more depressing, when you really want the goal you’re aiming for… and yet you’re struggling to find the energy to actually do any work towards it!

Motivation is like any muscle; it needs regular exercise to maintain it, otherwise it gets saggy and tired. Use these 15 tips to help maintain your motivation levels… and increase your productivity too!

#1: Write down your goals

There is something special about seeing your goals written down. It helps to change the idea into an action; the thought into a desire and it helps make it factual and achievable… and you more motivated towards achieving it.

#2: Focus on your big why

Knowing why you actually want to do something enhances your desire… and motivation

#3: Visualise your end result

Don’t worry about how you are going to achieve it – focus on the end result you want to achieve.

#4: Publicly commit

When you share your desire with the world at large, you‘re not only committing to your dream… you’re strengthening the desire to reach that end result.

#5: The power of music

Music can stir up emotions and get your body moving… and fill you with a renewed burst of energy. So turn up the volume, get off the sofa, then dance and sing your way through your favourite songs.

#6: Create a mantra

Create a verbal statement that reinforces your desire and helps get you through difficult times. Statements such as “I can do this”, “I have this covered” and “I will achieve” are all great examples.

#7: Create a ritual or routine

It could be using the same pen, sitting in a certain chair or wearing a certain outfit – create a routine or ritual that signifies you are ready… it’s time for your motivation, energy and creativity to appear.

#8: Challenge yourself

Learn new things, stretch that comfort zone to challenge yourself to go further.

#9: Revisit your achievements

Remind yourself of those things you’ve previously achieved and succeeded at… it’s a great way to renew your motivation and energy.

#10: Clean up

A cluttered, untidy working environment can really cause your motivation to sag – get cleaning; decluttering can be a really cathartic experience for your motivation.

#11: Reward yourself

Whether you’ve reached a small milestone or achieved a great leap forward – reward each and every achievement.

#12: Write an easy “To-Do” list

Sometimes, the simple act of crossing off things from a “to-do” list can really give your motivation a boost – as it serves as a visual reminder of what you have already achieved – along with how that feels emotionally.

#13: Pay it forward

Whether you retweet or share a post, or buy someone a drink – the quickest way to boost your motivation is to feel useful, helpful and grateful – and this can be easily achieved by helping someone else!

#14: Go Outside

Fresh air is great for blowing away the mental cobwebs – go for a walk, run or just sit in the garden and spend time appreciating nature.

#15: Sleep on it

If all else fails, draw a line under today and get an early night. Make the decision to have a fresh start in the morning.

Are there certain points in the day where you feel at your most motivated? What methods have you found most effective for giving your motivation an adrenaline shot? Why not share your thoughts and experiences in the comments box below.

 

5 Steps to Add Passion to Your Speaking Gigs

Whether you are giving a presentation to hundreds of people at a seminar, or talking informally to a small group of people at a networking event, you want to be memorable. You want those people to leave with a positive experience, remembering you as someone who they can work with or build a relationship with.

So, how can you ensure you are memorable? By adding passion! Passion is the secret weapon for success in all your talks.

Follow these five steps to add passion to all your presentations and talks, and ensure you’re always leaving a positive, memorable recollection of both you and your message, long after the talk has ended.

#1: Be enthusiastic

In order for your audience to believe in you, you have to firstly believe in yourself! Believe in what you’re saying, what you’re promoting and what difference you know you can make as a result… be passionate about your skills and speak from the heart.

#2: Be emotional

I’m not saying you should be a crying wreck on the stage, but don’t be afraid to show how passionate you are. Being emotional will help to get the audience motivated enough to take action. Ask questions to get them emotionally involved and nodding in agreement.

If you’re reliving your story to the audience, don’t be afraid to show the parts that really “get” to you. Take the time to compose yourself or wipe a stray tear from your eye, if needed… don’t be afraid to show how much you care.

As Maya Angelou said; “people may not always remember what you said… but they will always remember how you made them feel.”

#3: Be personal

Part of being emotional is to be personal. When you’re sharing your story with the audience, you’re not just giving them an account of how you got to this point in your life… you’re giving them hope. You’re building rapport, showing that you understand their current situation and empathise with everything that has happened.

You’re giving them a first-hand account of what can happen now, as a result of making the decision to move forward… and the hope that, if it’s worked out for you, it can work out for them too.

#4: Body language

When you’re truly connected to your story and message, your body language will naturally reflect your enthusiasm and passion. If you’re worried you’re not totally connected emotionally, change your body language. Make sure you open your arms, be powerful and firm with your posture, face the audience and make eye contact… in short, own your power.

#5: Read the audience

Finally, learn to read your audience. Are they showing signs they’re connected to your message? Are they nodding, smiling and laughing in the right places? Make eye contact with a few people and smile whilst talking… talk as if you’re talking to them personally.

When you get to the end of your speech, make your no brainer offer and compel them to take action… use scarcity for additional bonuses – only for the first five that meet you at the back of the room… then go to the back of the room and guide them to follow you.

Do you get really emotional during certain parts of your story… but found client uptake has increased as a result? What steps do you take to really own your power and your stage during speeches? Why not share your thoughts in the comments section

Teething, Sleeping and Your Energy Levels!

Recently I made a post on Facebook that seemed to resonate with lots of you! The post was:

“It seems that excitement about the day, being in flow, the universe handing you everything you ask on a silver platter… it all crumbles in the face of another sleepless teething night. Arrrrrggggh! Today’s lesson: life starts with sleep!”

Teething might not be affecting your energy and sleep levels but, if you feel your levels need addressing, here are some great tips that will show you how to have a better quality sleep and increase your energy levels.

Keep a regular sleep routine

Go to bed and get up at the same time each day. If you need to catch up on lost sleep, rather than changing your night time sleep routine, try taking a nap during the day – and limit it to 30 minutes.

Have a relaxing bedtime ritual

Make sure your bedroom is cool and dark; as this will help you relax and sleep well. Take a warm bath, read a book and plan for tomorrow – but avoid working on your laptop or watching TV!

The lighting from both will suppress your melatonin production and this will keep you awake and alert!

Focus on relaxation

Whether you struggle to drift off in the first place or after you’ve been woken up during the night, focusing on relaxing – rather than sleep – could be your secret weapon to drifting off again.

Imagine each of your muscles relaxing or practice deep breathing, this keeps you out of your head and avoids over stimulating your mind. Alternatively, aim for a quiet non-stimulating activity such as reading; just keep it old-fashioned and avoid the use of anything with a screen!

If you’re in need of an energy boost during the day, to counteract a sleepless night, try these great tips:

Smell a lemon!

Lemon oil has long been considered a stimulating scent. Other stimulating oils include Eucalyptus, Ylang Ylang and Peppermint.

Watch your diet

Ensure you are getting adequate hydration – as even mild dehydration can cause you to feel sleepy. Eating regularly is another essential to remember; otherwise your energy and mood can spiral downward – so stock up on complex carbohydrates (e.g. whole grains, green vegetables and cereals).

Get outside and stretch

Heading outside is a great way to feel more energised. Aim for at least 20 minutes and, if you REALLY want to boost yourself out of an energy slump, use that mid-afternoon slump to work out or complete some stretching exercises and yoga moves!

Are you currently experiencing problems with a teething child or is something else disturbing your sleep routine? How do you regulate your sleep patterns and keep your energy levels high? If you have a great tip or secret that helps you – why not share it with others, by sharing it in the comments section below?

What Support Groups Can Do For You And Your Business

Whether you’ve been in business for a while or are a relatively new start-up, business isn’t all plain sailing. It can be extremely long hours and lots of hard work and, with small home-based businesses on the rise, it can also be lonely.

Our friends and family can’t always fully support us, as they may not understand the dilemmas we face. This is where bringing together a support group can be so important to your business success.

Help and understanding

The biggest benefit you will get from a support group is the advice and help from other people in similar situations.

You can discuss the problems you are having and glean helpful information and advice about those things you’re aspiring to achieve.

Having likeminded people around you will also get you to raise your own desires and expectations, giving you the opportunity to find a role model or mentor that can help you achieve them.

Networking and social interaction

Working from home can make you quite antisocial. You get so used to being on your own and dealing with everything through your computer, that you withdraw into your own little world.

Getting away from your home environment can really blow away the cobwebs and give your creativity a huge boost – so look to find a business network in your local area. If there isn’t one, why not start your own?

Potential JV and partnership opportunities

Support groups also give you the opportunity to grow and expand your business, through joint ventures and partnership opportunities.

As you interact with the people in your group, the chances are you will find people in similar or complementing businesses that would be open to the chance to grow their own business too.

As you can see, support groups can really help you push your business to the next level. If you cannot find a local group in your area, why not start your own?

Connect with a few people on social media first, and then see if you can move it from a virtual group to a physical one?

How many support groups are you currently a part of? What have you found to be the biggest benefit for you? If you’re not currently in a group, what is stopping you from joining one? Why not share your thoughts and opinions in the comments box below.

 

Is Selling From Stage Still Acceptable In 2014?

This week I received a great question from someone in my community. As it’s relevant to everyone who presents, I thought I’d share the question and my response with you here…

“I did your course 3 years ago and initially had some success with following your 4 permissions and making an offer from stage.

Recently I was told by a conference organiser that they had received feedback that my presentations were commercial – despite the fact that I made sure to give great value and I used your 4 permissions and other techniques too.

So I felt rather ashamed!

Yesterday I was in a Mastermind group and we were discussing how the public has gone right off selling from stage.

Now, even though I know you taught us to do it authentically, many of us have found that audiences in the UK and Europe don’t like it. The opinion was that it’s acceptable to sell from stage at your own events but not at events run by other people.

The reason may be because there are very pushy people around and we’ve all been made to suffer for them. Maybe just because it is “selling”?

Anyway, what is your thinking and how would you act in an academic conference for instance, or someone else’s event where they say “no selling from stage”?”

I’m so pleased to be asked such a great question! I’m really happy to answer this, because it’s going to be crucial to the way you move forward.

All feedback is good!

First thing I’d like to say is that I totally hear where you’re coming from! It can be really frustrating to receive this kind of feedback – however, all feedback is good, as it gives you a chance to reflect on how you appear to others.

In this instance, as the event promoter has said that your presentations are too commercial for their platform, it’s really important feedback for you to receive.

No matter how authentic you are and how genteel you are with your offer, if the context is no selling, you’re always going to be the easy target, as you weren’t like the other speakers and you ‘didn’t fit’. 

Therefore take the feedback on board and probably change the way you are presenting at your academic conferences.

What’s the context?

It’s not about selling on your own platform as opposed to selling on someone else’s platform; the question really is “What’s the context?”

If you’re at an event where people are expecting promotions, as they’re learning something from you, then you offering the opportunity for your audience to enrol on the next step of their journey is fine – no matter if it’s your platform or someone else’s platform.

If you’re speaking at an event where no one else is selling and you haven’t been positioned by the promoter as someone who will be making an offer; then it will come as a shock to the system for your audience!

In this instance, unless you’re very, very elegant and congruent, then it’s going to be very hard to pull that one off without getting some people off-side.

What’s the bigger picture?

Does it matter if you’re getting people off-side, if you’re getting a result? Some would say yes and others not.

For me personally, I’d be looking at the bigger picture and ask myself questions like “Do I want to be invited back?” and “Is this a list building opportunity?” and so forth.

The issue is not about what is happening in the UK or Europe, with regards to selling from stage. Whenever I hear that kind of response it makes me worry – because it isn’t about UK, Europe, or even the rest of the world – it’s happens everywhere in the world. 

It’s really comes down to; if the sale is a surprise to people, they’re going to fixate on the fact that they’re getting sold to (because everyone has ‘stuff’ around sales!) – rather than focusing on the value they’re getting – especially if the shock and the context isn’t right.

So it’s less about your platform (or the platform of others), less about culture and country – and it’s more about the context and if this has been set correctly.

Academic conferences aren’t any different!

As you’ve gotten that feedback from an academic conference, I’d take it on, take it in and apologise.

Explain that your intention is to always offer great value and to give people the opportunity to learn more – especially as we all know you can’t learn everything you need to learn at a conference or in a half an hour slot.

Go on to explain that you’re really happy to never do that again and will just come and deliver great value.

What you could do instead is to offer something for free – and this doesn’t even have to be a big deal.

You could just say something like “If you’d like the PowerPoint’s from this presentation, please hand me your business card and I’ll send them over to you”.

Or “If you’d like my eBook, where I go into this topic in more detail, then please hand me your business card and I’ll be more than happy to send you a copy”.

Using your presentation as a list building opportunity is probably the best thing you can do for academic conferences.

Don’t let negative feedback put you off selling from stage!

Finally, don’t let this bit of negative feedback turn you off selling from stage! You can set your own frame around feedback you receive.

Also, don’t let the conversation around selling from stage ‘not working in your country’ hold you back – it’s not about scaling everything back! Look at the context you’re in and ask yourself “What is the most appropriate next step for this audience?”

And, if no one else is selling and the promoters don’t want you to sell – then don’t!

Have you received negative feedback around selling from stage Do you have limiting beliefs around whether selling from stage is ok in your country? Are the opinions of others stopping you from growing your speaking business? Tell me what you think in the comments area below.